Have you ever wondered why so many laundry detergents are blue? After all you don’t typically associate cleaning with the color blue.
It’s a hue that is more often associated with sky and water not the task of cleaning up stains and dirt.
The Color Psychology Behind Blue
When it comes to color psychology blue is often seen as a calming and peaceful color.
It evokes feelings of trust and reassurance which is why it’s often used in the marketing of cleaning products.
After all no one wants to be reminded of the dirt and grime they’re trying to remove or the hard work they’re putting in.
Blue is also seen as a color of cleanliness – think of a clear blue sky or the deep blue of a swimming pool.
It’s an inviting color that promotes feelings of relaxation.
The Practical Reasons for Blue
But there’s also a practical reason why laundry detergents are often blue: it helps to hide dirt and stains.
Many brands use blue dye in their products to help mask any dirt or stains that are being removed so the water looks a little cleaner than it actually is.
This helps to create a sense of cleanliness without actually having to get your hands dirty.
The blue dye also helps to brighten whites and keep colors vibrant.
It works by reflecting light which helps to bring out the brightness of fabrics and keep them looking clean and fresh.
The History of Blue Detergent
The blue color of detergent has been around since the 1940s.
It was first used in the United States by a company called Tide which created a powder detergent that used blue dye to give it a bright clean look.
This blue dye was so successful that other companies began to adopt it.
Soon it became a standard in detergents and many brands still use it today.
The Takeaway
Blue is a calming color that is often associated with feelings of trust and cleanliness.
But its practical use in laundry detergents also helps to hide dirt stains and discoloration.
This makes it a great choice for detergents as it helps to make clothes look and feel cleaner.